Sarah Palin takes center stage online

It’s fascinating to see this, because it’s one of those instant Internet phenomena, when you don’t know exactly where it will lead and what it will mean.

Yahoo! is seeing search spikes that indicate a lot of interest in Sarah Palin and the story of her pregnant teenage daughter. There are search spikes today on Levi Johnston, the young man involved with Sarah Palin’s pregnant daughter. We’re also seeing spikes for Bristol Palin – said daughter.

Other spikes include the RNC schedule of speakers and Palin’s speech time.

You can see our top searches on Yahoo! Buzz.

Among the related searches with Sarah Palin are interest in “Palin book banning,” “bio” and “beauty queen.”

For our part, Yahoo! News is of course staying on top of the Palin story today, and her widely-anticipated speech at the Republican National Convention. It is the major political story of the day, so we’d be on top of it whether or not there was search data showing a spike in interest. But we’re certainly cognizant of the fascination online (and offline) with Palin and her family, the political debate surrounding her, and the desire for information about her.

It’s fascinating to see this, because it’s one of those instant Internet phenomena, when you don’t know exactly where it will lead and what it will mean. Are people searching for Sarah Palin because there’s so much news they don’t like about her? Or because there’s so much news that they do like? Or a combination of both?

How do these searches translate to interest in her as a candidate, and the likelihood of increased support?

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