Strange celebrity

even though many people wanted to read the story about Follieri, did it really rise to the level of news – even in the low-threshold territory of celebrity news?

Perhaps it’s no surprise that celebrity news does well, but sometimes I am surprised when news about people who aren’t celebrities, but who are connected to celebrities, also clicks very well on Yahoo! News.

Today was just such an occassion. The story of Anne Hathaway’s ex-boyfriend’s legal troubles was a high-trafficed story on Yahoo! News. One of our better performing stories for the morning. That’s amazing, considering that I had never before heard of Raffaello Follieri, and I suspect most people hadn’t either.

But even though many people wanted to read the story about Follieri, did it really rise to the level of news – even in the low-threshold territory of celebrity news? Afterall, the man is no longer even dating Hathaway. This is as far removed form a celebrity as you can relevantly get.

I wonder why the story was so irresistable to our audience. This one is a mystery to me.

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